Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.
Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.
Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.
High Score Products was originally founded in 1985 by Bill Chrisman, to market a new product he had developed. Mr. Chrisman had noticed urethane bowling balls (a relatively new innovation in ball design) were porous and tended to soak the oil from the bowling lanes. The new product was marketed as U Clean / U Score Urethane Bowling Ball Cleaner™.
High Score Products remained a one product company until 1991, when availability of capital and time coincided with the opportunity to manufacture bowling balls. Mr. Chrisman's experience in other industries and his long term involvement with bowling led him to believe that small quantity OEM private label manufacturing was a viable market being completely ignored by large manufactures. In the spring of 1991, Mr. Chrisman hired Keith Orton, a pioneer in manufacturing high performance urethane bowling balls, to set up a facility to manufacture bowling balls for High Score Products.
The first balls were produced in August 1991 and the process of an appropriate trade name for a HSP bowling ball was begun. After several weeks of effort the STORM® name was chosen. The name offered a number of possibilities for strong graphic presentation as well as the kind of strong power image traditionally associated with bowling balls and other sports equipment. The name was also thought to have a universal quality, which would cut across cultural lines and be effective in both domestic and foreign markets.
PURPOSE - TO GROW THE SPORT OF BOWLING
Storm must not only hold to the highest standards of innovation, quality workmanship, and performance of its products, we must also strive to grow the sport of bowling. We must create enthusiasts!
Our purpose is to continue to inspire existing bowlers and to foster and develop new bowlers. We must continue to educate pro shops on Industry best-practices to properly service their customers to insure all who choose our equipment have the best chance at positive experiences.
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