根据SMG“十三五”规划千亿营收的战略目标，需要落实“内生增长+外延并购”双轮驱动的战略。针对集团内外部的内容创意创新和制作领域的投资孵化，针对新技术和商业模式的战略布局，SMG主导主控成立上海文广创新基金。SMG创新创业基金面对SMG集团内外，扶持优秀的创作和管理人才，孵化、投资一系列优质内容和重大题材内容，强化SMG的内容生产优势和渠道优势，打造开放的平台生态。
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