Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
Wild Adventures is a 170-acre theme park, water park, and animal park all in one place for less located in Valdosta, Georgia. The park features one of the largest ride collections in the South, more than 500 wild animals, Splash Island Water Park, the region’s largest water park, shows, festivals and all-star concerts. The park is owned and operated by Herschend Family Entertainment (HFE), a company specializing in family entertainment. For nearly half a century, HFE has owned, operated or partnered in 26 properties across nine states, including Branson, Missouri’s Silver Dollar City; operating partner with Dolly Parton in Tennessee’s Dollywood and Dollywood’s Splash Country; operating partner in Atlanta’s Stone Mountain Park and the recenlty acquired Harlem Globetrotters International, Inc. A complement to HFE’s family-friendly portfolio of businesses, this acquisition marks an expansion for the company into new media, audiences and markets.
Herschend Family Entertainment is dedicated to creating and sustaining welcoming destinations filled with adventure and memory-making fun. Governed by an outside board of directors, HFE has been family-owned and operated since our inception. And, it's always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other.
The American Trail Running Association (ATRA), was formed in 1996 as a Colorado not for profit corporation to serve the trail and mountain running community. We offer individual, club, race and corporate memberships. One of our primary benefits is our quarterly newsletter, Trail Times. Our newsletter includes a national events calendar, thoughtful articles, and timely information about our sport.