Director of Customer Activation and Communication Strategy @ (March 2018 - March 2022)
Client Marketing Manager @ (November 2016 - March 2018)
City Marketing Manager @ (January 2016 - June 2016)
Community Lead @ (April 2015 - December 2015)
Brand and Customer Experience Manager @ The Z Spot Boston (September 2012 - December 2015)
Director of Marketing and Communications @ (October 2014 - June 2015)
Senior Consultant, Client and Consumer Services (Global Accounts) @ (September 2011 - August 2014)
Consumer Insights Analyst - Strategy and Brand Planning @ (June 2011 - August 2011)
Junior Consumer Insights Analyst - Strategy and Brand Planning @ (May 2008 - June 2011)
Administrative Assistant, Executive Department @ (July 2007 - May 2008)
Administrative Assistant @ (June 2004 - June 2007)
Communications Intern @ (June 2003 - August 2003)
Business Market Sales Intern @ (June 2002 - August 2002)
Shakira MacLyons Education
Startup Institute Boston
(Digital Marketing)
2015-2015
UMass Boston
Bachelor of Science (Management, Marketing)
2000-2004
Snowden International School at Copley
(International Studies, Chinese)
1996-2000
Shakira MacLyons Skills
Marketing Strategy
Content Production
Communication Training
Engagement Marketing
Marketing Leadership
Creative Briefs
B2C
B2B2C
Intercultural Communication
Leadership
Customer Insight
Social Media Marketing
Market Research
Qualitative Research
Marketing
Social Media
Advertising
Consumer Behaviour
Quantitative Research
Project Management
Strategy
Advertising Research
Survey Design
Financial Services
Event Planning
Marketing Communications
Research Project Management
Consumer Behavior
Strategic Planning
Consumer Insights
Community Management
Vendor Relations
Shopper Marketing
Hispanic Marketing
Client Services
New Business Development
Budget Management
Global Strategy
Fundraising
Community Outreach
Email Marketing
Street Teams
PowerPoint
Microsoft Office
Microsoft Excel
Shakira MacLyons Summary
Shakira MacLyons, based in Boston, MA, US, is currently a Vice President, Customer Activation at meQuilibrium. Shakira MacLyons brings experience from previous roles at meQuilibrium, cove.is and Athleta. Shakira MacLyons holds a 2015 - 2015 Startup Institute Boston . With a robust skill set that includes Marketing Strategy, Content Production, Communication Training, Engagement Marketing, Marketing Leadership and more. Shakira MacLyons has 3 emails and 1 mobile phone numbers on RocketReach.
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