SFW Information

Stronger connections We’re a multi-award winning creative agency that builds stronger connections between brands and their customers. Our strategies and campaigns are created to inform, entertain, provoke, motivate, delight and engage in order to add to the bottom line. Simple thoughts We strive for simplicity because we know that simple thoughts flow much more easily across all the media channels we use: DRTV, direct mail, digital, print, press and radio. And because the world we live in allows the customer so much control, we pay a lot of attention to what that can teach us, as concentrating on existing customers’ behaviour is the best way to attract new customers. We’re fighting hard to resurrect outstanding writing skills in agencies because mediocre ones have quietly and steadily diluted campaign effectiveness. That said, we celebrate great work wherever we find it, whoever created it, because there is so very little of it about. Our reason for being Apart from the sheer love and enjoyment of doing it, our reason for being in this business is to ensure that the relationships we create and nurture make our clients’ brands sell harder than they did before. And we’re proud of the results we’re achieving for them.