SFM Marine Competitors

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA and Land ‘N’ Sea. Our Navico Group and its industry-leading technology brands consist of Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our Boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. In addition, our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has approximately 19,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.

Sea Ray is the proud manufacturer of superior quality pleasure boats including sport boats and sport cruisers. Our boats range from 19-40 feet. Founded in 1959, Sea Ray was one of the first boat builders to use fiberglass and other high-tech composite materials in the construction of pleasure boats. The company's continuing innovations in unique styling, performance, interior design, technical systems and many other areas; plus many revolutionary breakthroughs in technology and quality manufacturing processes, have placed Sea Ray at the top of the world's pleasure boat builders for more than half a century. Sea Ray's employees are committed to ensuring that Sea Ray customers are ultimately and totally satisfied. This commitment is not merely an ideal, but a corporate policy. As a result, Sea Ray's customer satisfaction ratings are among the highest in the world, and the resale value of Sea Ray boats is unsurpassed. At Sea Ray, we believe that richer moments on the water lead to a richer life. That’s why everything we do is designed to make each moment exceptional - now and in the future. With the reinvigorated Sea Ray, you will see a renewed committed to delivering bold, modern and innovative product designs that achieve the quality standards that built the Sea Ray brand. We are also committed to continuing to invest in technologies that will make the boating experience easier and more convenient.

For more than 50 years, Boston Whaler has been building superior quality, unsinkable sport fishing, pleasure and yacht tender boats. Founded in 1958 and headquartered in Edgewater, FL, the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 42 feet and is distributed around the world by a network of exceptional dealers. For more information about The Unsinkable Legend™, please visit www.bostonwhaler.com. Boston Whaler is owned by Brunswick Corporation, the largest marine manufacturer in the world.