SFA-Connect Information

We help destinations and industry organisations win the right business by turning complex market data into clear, strategic insight, alongside targeted lead generation that connects them with the right opportunities. Through focused research, sector analysis, and opportunity mapping, we enable clients to prioritise their efforts, strengthen their positioning, and engage effectively with decision-makers. The result is a more proactive, competitive approach to attracting events that drive long-term economic and knowledge impact. Outsourcing business processes to organisations with specialist skills makes business sense – outsourcing these needs reduces a client’s costs and maximises the utilisation of their own sales effort and staff. Core values: COLLABORATION - Client and partnerships focused, maintaining strong relationships with a diverse client portfolio, striving to understand and grow with our clients, performing as an extension of their team. Each client destination’s culture & objectives are unique - we recognise these and tailor our service to their needs. SUPPORTIVE - with a family orientated culture we are a truly international team, with multilingual skills used to serve our international clients. We work collaboratively, supporting each other both internally and externally, cultivating trust through integrity and accountability. STRATEGIC & SUSTAINABLE - detail orientated but also see the bigger picture. Sustainability is top priority so we prioritise conference leads for our clients that will help with their business growth & innovation but also have a positive impact on their wider community. We are carbon neutral. EXCELLENCE- we believe quality comes from listening, learning and not standing still. We define and standardise adaptable processes & systems but continually recommend and implement improvements. Priority is given to professional development so staff get life long learning.