seto GmbH Information

With m-pathy you will gain fascinating insights in the behavior of the users of your website. Started in 2007 as a mouse-tracking pionier, today m-pathy is closing the gap between web analysis and usability testing. Our consultants support you with the user-centric optimization of your website using one of most advanced analyzing techniques available worldwide. Whether the user works in front of the desktop, surfs with a tablet or even if he is on the road with a smartphone, m-pathy allows you to view the users screen exactly how he saw it. All interactions on a website – clicks, mouse movements, scrolling and keyboard entries – will be recorded and reproduced as a movie in real time. Heatmaps of clicks and mouse movements show navigational behavior and usage intensity, scrolling maps analyze the visibility of specific page elements. The m-pathy form analysis gives KPI for each form field. With this powerful tools, the user experience of a website can be tested under real world conditions – without test subjects and specialized laboratories.