In 2020, SERIAL changes its name to Positive Thinking Company to bring you a unique range of expertise and services and in 2023, Positive Thinking Company became CBTW. CBTW is a global technology solutions company. We design, build, and operate AI-enabled systems at the core of our clients’ operations driving performance and creating sustainable competitive advantage. We stay accountable for outcomes across the entire journey. Our model is based on shared accountability: we align our teams, governance, and incentives with client priorities, ensuring we are responsible for outcomes not just delivery. With 2,500+ experts across 21 countries, we combine global scale with execution proximity. Strategy and delivery are fully integrated, we remain engaged from design through operation, enabling faster decisions, tighter feedback loops, and solutions that perform in real-world conditions. We measure success by adoption, business relevance, and sustained performance over time. Continue to follow us on: https://www.linkedin.com/company/collaboration-betters-the-world/
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The SERIAL SA annual revenue was $16 million in 2026.
14 people are employed at SERIAL SA.
SERIAL SA is based in Plan-les-Ouates, Geneva.
The NAICS codes for SERIAL SA are [541, 541511, 5415, 54, 54151].
The SIC codes for SERIAL SA are [73, 737].