Serena Yam Email & Phone Number
Senior Consultant | Marketing Transformation @ Solvenna
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Serena Yam Location
- New York, NY, US
Serena Yam Work
- Senior Consultant | Marketing Transformation @ (March 2026 - Present)
- Senior Transformation Consultant @ (August 2025 - September 2025)
- Strategic MarTech Business Analyst and Marketing Operations Lead @ (September 2021 - April 2025)
- Performance and Personalization Lead – Senior Digital Strategist @ (April 2018 - September 2021)
- Email and Personalization Lead – Digital Strategist @ (November 2015 - April 2018)
- Mobile Marketing Senior Manager @ (June 2014 - October 2015)
- Email Marketing Senior Manager @ (October 2010 - June 2014)
- Email Operations Senior Manager @ (October 2010 - October 2011)
- Growth and Innovation Program Lead @ (July 2009 - October 2010)
- Account Director, , Customer Strategy and Growth @ Zeta Interactive, formerly known as Zustek (October 2007 - December 2008)
- Account Director (Strategic Client Partner) @ (September 2005 - October 2007)
- Account Manager @ (January 2004 - September 2005)
- Project Manager @ (January 2000 - January 2003)
- Business Analyst @ (January 1999 - January 2003)
- Resource Manager @ Arthur Andersen (January 1997 - January 1999)
Serena Yam Education
- Capella University
Master of Business Administration (MBA) (Business Intelligence)
- John Jay College (CUNY)
B.S. (Legal Studies)
Serena Yam Skills
- AI for Business Analysis
- Account Management
- Agile Project Management
- Analytical Skills
- Analytics
- Artificial Intelligence (AI)
- Artificial Intelligence for Business
- B2B Marketing
- Budget Management
- Business Analysis
- Business Strategy
- Business Support
- Business Transformation
- CRM
- Campaign Execution
- Campaign Strategies
- Change Management
- Client Relations
- Client Services
- Collaborative Problem Solving
- Community Development
- Computer Ethics
- Consumer Products
- Cross-functional Team Leadership
- Cross-team Collaboration
- Customer Journeys
- Customer Relationship Management (CRM)
- Customer Service Management
- Customer Success
- Data Analysis
- Data Management
- Data-driven Decision Making
- Database Marketing
- Decision-Making
- Digital Marketing
- Digital Media
- Digital Strategy
- Direct Mail
- Direct Marketing
- E-commerce
- Email Management
- Email Marketing
- Email Strategy
- Enablement
- Generative AI for Management
- Google Analytics
- HTML Emails
- Hiring
- Integrated Marketing
- Interactive Marketing
- Interpersonal Skills
- KPI Dashboards
- Lead Generation
- Leadership
- Leadership Development
- Management
- Market Segmentation
- Marketing
- Marketing Automation
- Marketing Management
- Marketing Operations
- Marketing Strategy
- Marketing Transformation
- Mentoring
- Microsoft Excel
- Mobile Devices
- Mobile Marketing
- Multi-channel Marketing
- Online Advertising
- Online Marketing
- Organizational Effectiveness
- Personalization
- Portfolio Marketing
- Presentation Skills
- Presentations
- Problem Solving
- Process Optimization
- Program Management
- Project Management
- Relationship Marketing
- Responsible AI
- Retail
- SEM
- SEO
- SMS
- Social Marketing
- Social Media
- Social Media Marketing
- Strategic Partnerships
- Strategic Thinking
- Strategy
- Subscriptions
- Team Building
- Team Leadership
- Teamwork
- User Requirements
- Web Analytics
- Workflow Analysis
- Workload Prioritization
- client servcies
- Customer Relationship Management Crm
- E Commerce
- Cross Functional Team Leadership
- Multi Channel Marketing
- Customer Relationship Management
Serena Yam Summary
- Serena Yam, based in New York, NY, US, is currently a Senior Consultant | Marketing Transformation at Solvenna. Serena Yam brings experience from previous roles at Hogarth and IBM. Serena Yam holds a Master of Business Administration (MBA) in Business Intelligence @ Capella University. With a robust skill set that includes AI for Business Analysis, Account Management, Agile Project Management, Analytical Skills, Analytics and more. Serena Yam has 3 emails and 2 mobile phone numbers on RocketReach.
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