Assistant Trade Marketing Manager @ (May 2022 - April 2025)
Assistant Trade Marketing Manager @ (July 2020 - May 2022)
Display Development Assistant Manager @ (December 2018 - July 2020)
PM @ TCSBT Ltd (April 2017 - August 2018)
Marketing Specialist @ (October 2015 - March 2017)
Marketing Specialist @ Index London (February 2014 - April 2015)
Marketing Specialist @ (January 2012 - January 2013)
Marketing Assistant @ (January 2010 - January 2012)
Serena Lu Education
University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester
Master's degree (Innovation and Brand Management)
2009-2010
Serena Lu Skills
Trade Marketing
BTL Activations
Trade Promotions
Brand Management
FMCG
Consumer Products
Time Management
Marketing Strategy
Merchandising
Chinese
Strategy
Marketing
Serena Lu Summary
Serena Lu, based in Taiwan, is currently a Shopper Marketing Manager at GLICO. Serena Lu brings experience from previous roles at GLICO, Abbott, Mars and TCSBT Ltd. Serena Lu holds a 2009 - 2010 Master's degree in Innovation and Brand Management @ University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester. With a robust skill set that includes Trade Marketing, BTL Activations, Trade Promotions, Brand Management, FMCG and more. Serena Lu has 2 emails on RocketReach.
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