Serena Jacob Email
Global Client Director, Qualitative @ Kantar
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Serena Jacob Location
- Maharashtra, India
Serena Jacob Work
- Global Client Director, Qualitative @ (March 2021 - Present)
- MD Qualitative, APAC @ (March 2018 - Present)
- MD Qualitative APAC @ (January 2015 - March 2021)
- Head of Singapore @ (July 2013 - December 2014)
- Regional Qualitative Director @ (June 2010 - May 2013)
- Research Director - Qualitative @ (January 2007 - February 2010)
- Partner @ Shaman (April 1999 - March 2007)
Serena Jacob Education
- Indian Institute of Management Ahmedabad
Master of Business Administration (MBA) (Marketing)
1986-1988
Serena Jacob Skills
- Advertising Research
- Analytics
- Business Insights
- Business Strategy
- CRM
- Competitive Analysis
- Competitive Intelligence
- Consumer Behavior
- Consumer Behaviour
- Consumer Insight
- Consumer Insights
- Customer Insight
- Customer Relationship Management (CRM)
- Data Analysis
- Data Collection
- Ethnography
- FMCG
- Focus Groups
- Management Consulting
- Market Analysis
- Market Intelligence
- Market Research
- Marketing Research
- Online Research
- Primary Research
- Qualitative Research
- Quantitative Research
- Questionnaire Design
- Report Writing
- Research
- Research Design
- SPSS
- Secondary Research
- Segmentation
- Strategy
- Survey Design
- Customer Relationship Management Crm
- Customer Relationship Management
Serena Jacob Summary
- Serena Jacob, based in Maharashtra, India, is currently a Global Client Director, Qualitative at Kantar. Serena Jacob brings experience from previous roles at Kantar, TNS, Face and InsightAsia. Serena Jacob holds a 1986 - 1988 Master of Business Administration (MBA) in Marketing @ Indian Institute of Management Ahmedabad. With a robust skill set that includes Advertising Research, Analytics, Business Insights, Business Strategy, CRM and more. Serena Jacob has 2 emails on RocketReach.
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