2013 -
2016 Sr. Director of Multichannel Marketing Strategy @
2009 -
2013 Manager, Field Force Effectiveness - Analytics @
now Engagement Manager @ ImpactRx
now Senior Consultant @ Mindlance Consulting
now Commercial Analysis Advisor @
Serena Goodwin Education
Northwestern University - Kellogg School of Management
MBA (Marketing, Organizational Behavior, Economics and Manufacturing)
Howard University
The Wharton School
Executive Education (UBS Leadership Fellow)
Serena Goodwin Skills
Leadership
Consulting
Sales
Data Analysis
Market Research
Business Analysis
Competitive Analysis
Strategic Planning
SAS
Strategy
Business Planning
Non Profit Leadership
Sales Effectiveness
Managed Care
Market Analysis
Diabetes
Business Strategy
Management
SAS programming
Product Launch
Project Management
Pharmaceutical Industry
Pharmaceutical Sales
Marketing Strategy
Analytics
Grant Writing
Analysis
Serena Goodwin Summary
Serena Goodwin, based in United States, is currently a Vice President Global Strategic Accounts - Innovation and Growth at Inizio Ignite. Serena Goodwin brings experience from previous roles at STEM and IQVIA. Serena Goodwin holds a MBA in Marketing, Organizational Behavior, Economics and Manufacturing @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Leadership, Consulting, Sales, Data Analysis, Market Research and more. Serena Goodwin has 3 emails on RocketReach.
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