Sequoya Analytics Information

Since 1996, Sequoya has delivered best of breed advanced analytical solutions to improve customer management and consumer analysis. Predictive Modeling & Optimization (PMO) technology provides Consumer Goods organizations with real-time price and promotion response models and the platform to forecast future consumer behavior. Account specific models analyze and predict the impact of everyday price change, promotion execution and competitive activity providing the missing link to truly optimize business planning. Once embedded in the planning process, strategic and tactical decisions can be fully optimized to drive volume, financial liability and return on sales and marketing activities. Built on open relational databases, Sequoya’s multidimensional time series schema efficiently processes large quantities of the historical data that drives real-time decision-making. All solutions are delivered through Software as a Service (SaaS) model whereby applications are hosted by Sequoya and provided on a 24/7 basis over the internet.