SEQUEL Information

Since 2001, SEQUEL has shaped culture — not followed it. We are a heritage communications and marketing agency built for the industries that define taste: culture, hospitality, lifestyle and music — and the brands, artists and events that move them. We don't respond to the zeitgeist. We build it. Part strategic advisors, part provocateurs, part connectors, we bring together visionaries from seemingly unrelated worlds to create what comes next. Our work moves beyond traditional communications, connecting brand strategy, storytelling, entertainment, partnerships and cultural experiences to build lasting relevance. From shaping the identity of global hospitality destinations to advising the next generation of music talent, engineering strategic brand collaborations and activating at the world's defining cultural moments, we create momentum that extends far beyond a single campaign. Our capabilities span strategic advisement, media relations, marketing strategy, brand architecture, creative direction, entertainment direction and booking, talent and influencer procurement, strategic partnerships and sponsorships, affiliate marketing, digital and social planning, and immersive events. With a presence in New York and Los Angeles and a global perspective, we work wherever culture is unfolding. Convention doesn't interest us. Daring does. Deliberate, always. Boundary-breaking, by design. SEQUEL. What got you here isn't going to get you there.