SEO MANDARIN Information

We help B2B companies get found by Chinese buyers: on Baidu, on WeChat, and increasingly inside Chinese AI assistants like Doubao, DeepSeek and Qwen. Selling into China isn't a translation problem. Your English site is effectively invisible to Baidu, your buyers research options on Zhihu long before they contact anyone, and a growing share now ask an AI assistant for a shortlist before they ever open a page of search results. Most agencies answer this with Xiaohongshu and Douyin campaigns designed for cosmetics brands, but that model is built for impulse purchases. B2B in China runs on long consideration cycles, technical evaluation and buying committees, so we build for inquiries and qualified leads instead. Our core discipline is Baidu SEO — mainland hosting, ICP filing, and Simplified Chinese written for Chinese search behavior rather than translated. Around it we run Generative Engine Optimization for visibility inside Chinese AI search, Baidu PPC and paid search management, WeChat Official Account setup and lead nurture, Chinese website design and localization, and technical and commercial Chinese translation. We work with technology and SaaS companies, professional and financial services firms, manufacturers and engineering companies, medical and scientific equipment brands, and education providers — anyone whose China buyer fills in a form rather than adds to basket. Clients include the Port of Rotterdam and a Fortune 500 company. We start by showing you where you currently stand on Baidu and in Chinese AI answers, so you see the problem before you're asked to pay for the fix. Working with international brands in China since 2012. Planning a China entry, or running a program that isn't producing leads? Send us a message or visit seomandarin.com.