Sentry Insights Information

Sentry Insights runs custom mystery shopping and reputation management programs for any business that serves customers, with deep experience in restaurants, franchise groups, hotels, dealerships and retail. Our programs show operators the perception and reality of how their teams deliver service, location by location. Clients see who their top performers are, where standards are slipping, and what to coach, backed by reports they can defend to their managers. Every program is built around the client's own standards and customer experience, from dine-in and to-go visits to front desk and service lane evaluations. Every report is reviewed before it reaches the client. For more than 20 years, Sentry has worked with brands including Texas de Brazil, Smashburger, Marriott, Westin and Renaissance. Sentry acquired Feedback Plus in 2014 and is a member of the MSPA (Mystery Shopping Providers Association). What gets measured gets done.