Sensitive Sweets Competitors

Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life Foods’ expanding portfolio of allergy friendly foods feature bright teal packaging as an effort to shed a positive spotlight on food allergies. Acknowledging that teal is the recognized color of food allergy awareness, the colorful and consistent design creates a cohesive brand block on shelf, making it easy for ingredient-conscious shoppers to find the brand’s 70+ products within the traditional supermarket aisles. In 2018, Enjoy Life achieved FODMAP Friendly Certification for over 25 of its allergy friendly and Certified Gluten Free products from the FODMAP Friendly Food Program, the largest registered certification trademark worldwide certifying FODMAP friendly packaged foods. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!

100% plant-based. Even if you're not.

MadeGood Foods Granola Minis & Bars are made in a facility free from the common allergens: Peanut, Tree Nut, Wheat, Dairy, Egg, Soy, Sesame and Fish.