At Amtico we consider ourselves a progressive and design-led company, manufacturing innovative and inspirational flooring. This page is dedicated to giving you an insight into the commercial side of our business and providing you with the latest updates from concept through to creation.
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For over 60 years, our dedicated designers have researched materials, techniques and trends from around the world to bring you floors at the cutting edge of design. A versatile and extensive range of products equips designers and end users alike with flooring to complement any space - commercial or residential - on any scale.
Like many modern day success stories, the Choices Flooring group can be traced back to humble beginnings.
In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.
As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed.
Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to over 140 stores across Australia.
Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.