SENSANALYSIS Information

Powering the Missing Consumer Intelligence Layer For over 30 years, SENSANALYSIS has built one of the world's most comprehensive proprietary collections of consumers' sensory experiences, emotions and emotional memories across CPG/FMCG. This work led to the Emotional Memory Bank (EMB)—a consumer intelligence platform that makes emotional memory strategically operational, from first purchase to lasting brand loyalty. The EMB complements AI, data and neuroscience with the missing layer: emotional precision grounded in lived consumer experience. It helps organisations understand not only "how"consumers respond, but "why" they respond, what will resonate and what they will remember. HOW THE EMB CREATES VALUE Predict innovation success & screen creative Evaluate concepts, products, packaging and communications before launch to improve decisions and increase success. Optimise & revitalise brands Identify emotional strengths, diagnose weaknesses and strengthen products, campaigns and underperforming brands. Build retention Move beyond conversion by understanding the emotional memories that drive repeat purchase, preference and enduring brand equity. Generate strategic business intelligence Deliver proprietary consumer intelligence and Success Indices for CPG/FMCG companies, agencies, consultancies and investors seeking stronger decisions and sustainable growth. As AI commoditises execution, competitive advantage will depend on the quality of the intelligence behind every decision. The Emotional Memory Bank (EMB) powers the missing consumer intelligence layer. We are actively seeking strategic partners, pilot projects and organisations ready to make emotional memory strategically operational.