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Senova is a private, independent seed marketing and crop development company. We are proud of our innovative approach, market knowledge and understanding. As a representative for breeders across the UK and the EU, the Senova portfolio is diverse. It features all combineable crops, from wheat and barley to beans and linseed. Senova is proud to play a part in the winter oat and winter bean breeding programmes at IBERS, Aberystwyth University. These programmes are bringing forward exciting new varieties to the market.

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The Senova annual revenue was $10 million in 2026.

George Goodwin is the Managing Director of Senova.

12 people are employed at Senova.

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