Senna Information

Managing and expanding the Senna and Senninha brands, connecting the driver’s legacy to different audiences and generations worldwide. We unite the Three-time Formula 1 World Champion's values of excellence with new businesses, licensed products, strategic collaborations, and experiences in over 70 countries. Founded in 2020, Senna Brands has consolidated its strategic transformation into a global business platform. Our growth reflects the strength of an ecosystem that unites the driver's mindset of overcoming challenges with the contemporary market. This solid market presence combines operational efficiency with a strong sense of governance and social responsibility, which includes active support for the Ayrton Senna Institute. Under the leadership of Bianca Senna, Ayrton’s niece and the company's CEO, Senna Brands maintains its commitment to inspiring future generations, transforming historic values into authentic connections and long-lasting partnerships while preserving Ayrton Senna's journey.