Seniors First was established in 2006 by founder Darren Moffatt with a vision of becoming Australia’s leading finance broker for people over 55. Since then the company has developed a reputation as an award-winning Reverse Mortgage broker, and a trusted name among public policy organisations, the aged care industry, senior’s groups, older borrowers and their families. In 2007 Seniors First, was the first mortgage broker group to introduce a voluntary code of conduct for third-party sales of equity release products such as Reverse Mortgages. Seniors First has been a regular voice in the media standing up for the interests of senior borrowers, and in 2008 launched the ground-breaking blog www.ReverseMortgageWatch.com.au By 2010 Seniors First had grown to be responsible for nearly 5 per of Reverse Mortgage loans introduced to banks and lenders in a calendar year. These achievements continue to be recognised with regular invitations to attend policy think tanks, conferences on ageing, and to speak in the media. In 2022 Seniors First re-launched with a fresh brand identity and an exciting new website. The company aims to extend the reach of its expertise to even more seniors, by re-positioning as the preferred online channel for Reverse Mortgage and equity release finance. In 2023, Seniors First was recognised as the industry leader in its category. It was a finalist for both 'Broker of the year' and 'Marketing campaign of the year'.
View Top Employees from Seniors FirstWebsite | https://www.seniorsfirst.com.au/ |
Revenue | $400000 |
Employees | 14 (6 on RocketReach) |
Founded | 2006 |
Address | 89-97 Jones St, Unit 68, Ultimo, New South Wales 2007, AU |
Phone | +61 1300 745 745 |
Industry | Financial Services, Finance General, Finance |
Competitors | Morgan & Brooks |
SIC | SIC Code 62 Companies, SIC Code 621 Companies, SIC Code 61 Companies, SIC Code 616 Companies |
NAICS | NAICS Code 52 Companies, NAICS Code 52231 Companies, NAICS Code 522 Companies, NAICS Code 5223 Companies |
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The Seniors First annual revenue was $400000 in 2024.
Amisha Wall is the Head of Operations of Seniors First.
6 people are employed at Seniors First.
Seniors First is based in Ultimo, New South Wales.
The NAICS codes for Seniors First are [52, 52231, 522, 5223].
The SIC codes for Seniors First are [62, 621, 61, 616].