SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR.
Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.
Google Optimize is a free website optimization tool that helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually A/B testing different combinations of website content.
Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.