Semi-Pro Sports Marketing Information

The Image is Everything Story by Frank Cugini I have owned my own advertising and marketing business since 1990 and how I have marketed my business has been a key to my success through the years. During that time I spent 12 years as the web marketing firm for the Lansing Lugnuts and 3 years with the Montgomery Biscuits - both are highly regarded in the minor league baseball industry for their marketing efforts. My Lugnuts website was even featured in Sport Illustrated. Coming from an advertising background I have come to realize that "In Marketing - Image is Everything!" I have always tried to apply that to all aspects of my business endeavors. Four years ago I became involved with the Capital City Stealth - Lansing, MI's Semi-Pro Football Team. Over the last two years the owner of the team has let me help reshape the image of the team. First with a new logo and branding, then with a new website and finally branding and marketing. With the new professional look we have found it much easier to secure a home field, sell sponsorships and put people in the seats! In looking around in the Semi-pro Football industry I have found that there are many questions and much interest in what we have been doing to succeed. Answer: In Marketing - Image Is Everything! If you present a professional image you will get professional results. If you look like a bunch of guys playing football instead of softball then you will always struggle to get businesses and fans to take you seriously.