Semcasting, Inc. Information

Semcasting offers end-to-end, privacy-safe data solutions, including identity (ID) resolution, audience design, and attribution. The company pioneered cookieless targeting and ID resolution with its patented Smart Zones technology and constellation multi-touch identity resolution approach. The Semcasting constellation method is not dependent on a proprietary common identifier or a single match type but instead dynamically spans multiple online and offline identifiers in real-time. With this approach, Semcasting has brought unprecedented speed and scale to the next generation of ID resolution: - Match rates averaging higher than 85% - Campaigns live in minutes rather than weeks At its core, Semcasting is a data company with roots deeply embedded in offline, deterministic data elements and physical locations. Semcasting has created ownership and behavioral profiles for every U.S. household and business in the U.S. and Canada that can be used for custom audience building. Its patented Smart Zones technology connects consumer, business, mobile, and internet site traffic to online and offline locations to empower marketers to target prospects accurately at digital delivery points. Smart Zones has access to 1.8B IP address delivery points, 167M homes, 19.1M businesses, and 633M mobile devices.