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We developed a Persuasion Model, a model of how people make financial decisions. Trained on more than 3.5M real sales conversations across financial industries. The model works as an intelligence layer on top of the CRM and funnel a financial company already runs. Persuasion becomes infrastructure: the same judgment on every lead, at any volume. Generali, Nations Lending, VOOM, Libra and Leveraged run it today. In an A/B test, Libra tripled sales per agent. It sells 1:1 over text and calls, keeps each thread going for weeks and closes renewals, quotes, mortgages, policies, loans, FTDs and KYCs on its own.

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Aharon Avitzur is the Co-Founder and CTO of Sellence.

7 people are employed at Sellence.

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