Sellectiveselling Information

SellectiveSelling, dedicated to improving performance and profit at small to medium sized companies. Founded by Dick Johnson in 2002, SS helps clients to improve their current sales and marketing efforts and to install the appropriate support measures to sustain those efforts at maximum long term profitability and owner satisfaction. The SS approach is guided by the development of a unique statement of each client’s core capabilities- the Concept- that positions the client in their market to gain more market at higher prices and profit. The Concept is an umbrella statement that positions your company, defines who you are, what you do and the benefits of doing business with you. Answers your customers’ question “What’s in it for me?” Our services embrace general business consulting, market research, market positioning, writing marketing and business plans, sales training, telemarketing and a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Working from the top down, all our suggestions are quantified and metrics developed to identify and test achievement of goals. Most companies have an unrealized treasure of meaningful data in their current record keeping, which can be organized into an effective IT (Information Technology) system at little additional cost. A brief, confidential meeting can usually establish if, and how, SS can be of assistance. If a mutual interest develops, a letter of understanding outlining the goals, timeframes and costs is exchanged. There is never a long term contract or commitment. The day we stop contributing, in your sole opinion, is the last day you have any obligation to us. While SS over the years has accumulated a network of affiliated professionals in various disciplines that we call on from time to time, most of the time and work will be with the principal Dick Johnson.