Sellect Commerce, LLC Information

Sellect Commerce Platform was developed to specifically address the unique digital requirements of leading brands, it enables the powerful orchestration of Content, Commerce, and Community. Our mission is to make software that is simple and intuitive with a robust feature set so brands can easily manage and grow their eCommerce business. We love what we do, and this passion inspires the work we do for our clients. Located in the heart of the NoHo District, Sellect offices draw inspiration from the creative environment that surrounds us. Founder and CEO Tony King is a digital creative visionary, widely regarded as one of the forefathers of the luxury e-commerce industry. In 2000, as Gucci Group’s eBusiness Director, Tony launched the first digital flagships for Gucci, Alexander McQueen, Stella McCartney, YSL, and Bottega Veneta. The sites launched under Tony’s creative direction at Gucci Group were among the first eCommerce sites in the luxury sector, firmly establishing him as a digital luminary. In 2003 Tony founded CreateTheGroup, which quickly became the industry leader for fashion and luxury e-commerce, managing the digital presence for over 50 brands. In 2009 Tony left CreateTheGroup, and founded King & partners in 2010 and Sellect in 2012.