Seldia Information

Seldia - the European Direct Selling Association was established in 1968 and represents the Direct Selling industry in Europe. Seldia’s mission is to promote direct selling to the EU institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, as well as its contribution to national economies. Seldia membership includes 28 national Direct Selling Associations and 18 Corporate Member companies. All Seldia Members distribute top quality products, abide by the highest ethical standards and are signatories to the European Direct Selling Codes of Conduct. Direct selling provides virtually unlimited self-employment opportunities and is a nursery for entrepreneurs, especially for women. SELDIA supports women entrepreneurs, sponsoring the WOMEN ENTREPRENEURSHIP PLATFORM. The WEP is an umbrella organisation based in Brussels that looks to bring like-minded organisations (organisations of women entrepreneurs or women in business) together to exchange best practices and information, keeping both national and European associations of women entrepreneurs abreast of happenings at EU level. The Platform is engaged in promoting female entrepreneurship on the EU scene and in front of the EU institutions, and will be the first point of contact for policy makers, politicians and stakeholders willing to press the issue further.