SELA Information

Founded in the early 90’s, Sela Group is one of the largest apparel retailers in the Russian Federation and CIS region (over 400 stores). The Group offers a well-recognized apparel brand sold in standalone stores with wide presence in Russia, Kazakhstan, Kirgizstan, Ukraine, Moldova and Belarus. The Group has spearheaded the trend for everyday-value-pricing for fashionable apparel and its growth over the past two decades has been supported by the region’s continuing economic growth, increase in disposable income and significance of quality branded clothes. Today, SELA is a well-known retailer, offering clothing for Men, Women and Children under one roof. Sela offers a wide variety of items at a value-for-money price. Our key differentiation is “one stop shop” for the entire family, quality of materials and workmanship for an affordable price. A trendy collection, offering clothes from underwear to outerwear, including sportswear, Jeanswear and knits.