Segodnya Multimedia Information

Segodnya.ua is a general-interest website which means that the overall audience structure corresponds to the structure of Ukrainian internet. Most visitors are active, solvent people living in big cities of the country. In 2015, the number of readers from Russia, Donbass and the Crimea decreased while the number of those from western parts of Ukraine increased. In general, the audience is currently equally represented by all Ukrainian regions. These are people aged 25-45 (67%) with a university degree (54%), with average and above average income (71%) living in settlements with over 50,000 inhabitants (72%). In 2016, Segodnya.ua is going to strengthen its leading position in news websites market. To this end, the company has committed additional investments to offer readers more interesting and in-demand products.