SEEAG Information

With more than 30 years of experience, SEEAG has built a powerful legacy in the automotive markets of South-Eastern Europe — and is now expanding its expertise across the Nordic and Baltic regions. Our story is one of continuous growth, driven by a deep understanding of diverse markets, evolving regulations, and local consumer behavior. SEEAG is a group of companies with a long tradition of representing and developing automotive brands. Over the years, we have paved the way for names such as Chrysler-Jeep-Dodge, SAAB, Kia, Volvo Cars, Geely Auto, KGM, SsangYong Motor, Lynk & Co, Farizon, and, most recently, Zeekr — joining our portfolio in 2025 as part of our continued strategic collaboration with the Geely Group. Founded in 1991 with the import of Chrysler-Jeep, SEEAG has consistently been among the pioneers introducing new global brands to Europe — from the first Korean entrants in the 1990s to the new generation of premium electric and connected vehicles today. We operate through dedicated regional headquarters in Ljubljana and Copenhagen, supported by offices in Dubai and a global team of experts. Our in-house competencies include IT development, marketing and communications, sales and technical training, and parts logistics, ensuring full-spectrum operational support for our partners. At SEEAG, we don’t just represent brands — we build them. Our mission is to connect automotive innovation with European consumers through knowledge, agility, and passion.