AdRoll is a widely-used ad retargeting platform that is used by a number of brands to retarget users with ads across social media, mobile, and the web. AdRoll offers solutions for both enterprises and agencies of all sizes. The retargeting app helps user to reach site visitors at the most optimal time with the most appropriate ad on any screen.
CoSchedule is an all in one marketing calendar for in house marketing teams, agencies, small businesses, solo entrepreneurs, and higher education. The cloud-based app can be used to build content, collaborate with team members, schedule campaigns and social media posting, and streamline execution.
HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place.
Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.
Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.
PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.
Section 5 Media Business Intelligence And Analytics Technology
AT Internet Web Analytics is a digital analytics source, AT Internet helps companies measure their audience and optimise their digital performance across all marketing channels. AT Internet's digital analytics solution is used on more than 20,000 sites and mobile applications around the world, across all industries.
Evergage track each visitor and their actions on web and mobile. Integrate data across platforms, conduct A/B and multivariate testing, and access real-time reporting.
WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.
ProjectManager.com offers advanced level project management features with a simple-to-use interface that requires no training for teams and no expensive consultant onboarding costs.
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR.
Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.
Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all traffic routed through its intelligent global network, which gets smarter with each new site added.
Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.
Stripe is an online payment processing tool for internet businesses. Stripe handles everything, including storing cards, subscriptions, and direct payouts to their bank account. Meticulously designed APIs and functionality help users create the best possible product for their users.
Stripe Connect provides a powerful API and other tools needed to accept payments, as well as onboard, verify, and pay sellers and service providers. Users can tailor integration in various ways.
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