SECRE Information

你身边的便捷式精品咖啡订阅平台，用开心、自由、个性、脑洞打破平淡生活，创造咖啡新玩法！FRESH ANYTIME，HAPPY EVERYDAY Founded in 2019, SECRE is a technology company engaged in the development, design, and sale of specialty coffee over the world. Founding members are from big coffee brands such as Starbucks and Pacific Coffee, and top Internet & High-tech companies such as Uber, Didi, Mobike, IFLYTEK and Mercedes-Benz, as well as professional service firms such as Accenture and Leo Burnett. SECRE provides the Donut Dirp Coffee and other innovative coffee products for young customers. SECRE’s personalized coffee products are not only inexpensive but also foolproof, bringing happy and healthy living experience. Nowadays we have covered sales channels including Tmall, Taobao, JD, and own Wechat mini program. Our estimate for sales in 2020 is over RMB 120 million. We have already received three rounds of investments from top venture capital companies and have been one of the fastest growing start-up companies in new consumer goods industry.