Seconde Main Information

Seconde Main was born from the desire to make high-end fashion more playful and sweet. Coming from the fashion community in Paris, we decided to settle in Antananarivo to work hand in hand with the craftsmen. Convinced that excellence and beauty come from team working, we put each one’s talent at the service of positive synergy transmitted through our clothes. Each one of our unique piece requires a special caring and time to reveal their character and singularity. In Madagascar, there is a real institution of worn clothing. Since the 1990’s, when the first batches from Europe were sent to the country, to be sorted and resold on the local market. These forgotten pieces, often depreciated for a few imperfections, are however composed of quality materials we can’t expect from the 80 billion clothes produced each year by the fast fashion industry. Beyond extracting the raw material, these second-hand pieces inspire us because they have their own story to tell, around a finish, a tag, or a message left in a pocket.