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Second Thought is a digital media, marketing, and design studio specializing in the creation of online experiences for the publishing, information, and entertainment industries. Our specialties include web sites and online applications, multimedia brand extensions, games, and interactive campaigns built around user-generated content and social media integration. Founded in 2002 by online media veterans, Second Thought merges high-tech with high style in a world where content and communication, media and marketing evolve and recombine with ever-increasing speed and diversity. Our tight-knit team of creative professionals collaborate closely with our clients to plug in to this world effortlessly, developing and executing original concepts that keep brands fresh and current, with bold and elegant messaging, imagery, and interactive functionality. Our track record speaks for itself, which is why companies like CNN, Sports Illustrated, Random House, NBC, Nickelodeon, Time Magazine, ESPN, and Smithsonian Magazine consider Second Thought their trusted partner in exploring the evolving media landscape and harnessing the boundless opportunity and creativity it makes possible.

Second Thought Questions

The Second Thought annual revenue was $5.2 million in 2026.

6 people are employed at Second Thought.

Second Thought is based in Brooklyn, New York.

The NAICS codes for Second Thought are [51, 5171, 517, 51711, 517110].

The SIC codes for Second Thought are [737, 73, 7375].

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