Second Sunday Competitors

We are a national specialty retailer with a market-leading position offering comprehensive product range and unparalleled level of service, at a very special time in many people’s lives, when advice and value are everything. Our vision - to be the most loved baby retailer for every family, everywhere Our core purpose - to support new and expectant parents in the early years of parenthood. Our Values - Being Passionate. Being Considerate. Being Honest. Being Positive. Being Focused. Being Bold. We work hard to create a safe and inclusive work environment, and most importantly, we're all about creating better experiences everyday – for our customers and for each other.

Love to Dream is a world leading, parent-endorsed range of baby and toddler sleepwear and sleep-solutions designed to empower modern dayfamilies to create healthy sleep-time routines for better, quality sleep that will set their baby up for today and tomorrow.We believe today’s little dreamers are the shapers of tomorrow and we exist to celebrate the power of sleep and dreams to brighten our world – one little dreamer at a time.

cuddle+kind was created by a family of five on a mission to feed children. Every cuddle+kind doll is lovingly handcrafted by artisans in Peru and gives 10 meals to children in need. 1 doll = 10 meals💕 Through the success of our stylish hand-knit dolls, cuddle+kind has provided over 20 million meals to children in need in 65 countries around the world. We also provide more than 750 artisans in Peru with equitable employment and fair trade income. cuddle+kind is a Canadian company with a global impact and presence. We are expanding our direct-to-consumer channel globally while also scaling our footprint in premium retail locations including Holt Renfrew, Nordstrom, and Harrods. We are honoured that our hand-knit dolls have been featured in Oprah Magazine, Today’s Parent, People, Good Morning America, Magnolia Home, and more. Our dolls have also won the Oppenheim Platinum Award for Best Toy 6 years in a row, every year since we launched. In 2019, the founders of cuddle+kind were the recipients of the Ernst & Young Entrepreneur of The Year award, Special Citation Award, and the EY Social Entrepreneur Award.