Second Rodeo Information

We are operating partners that are grounded in the work. We partner with leaders to help them clarify their vision and operationalize their strategy. Change can take many forms. As such, Second Rodeo doesn't have a set menu of capabilities but, instead, we do what it takes to help the business grow. We've… Architected new pricing structures. Handled message and channel market fit tests to identify paths to market. Driven re-brands to move companies up-market and shift market perceptions. Negotiated co-founder breakups and team restructurings. Launched new product lines and new growth initiatives. Navigated complex partnerships with large incumbents to validate their vision and drive distribution. Helped companies raise capital to power their next frontier. Built comprehensive financial modeling and strategic finance outlooks. Developed enterprise motions on top of PLG foundations. Scaled teams through hiring, managing and designing org structures and comp plans. Crafted GTM strategies for both broad-based and hyper-local businesses. Across all companies, we've helped them navigate shifting markets, talent pools, capital environments and foundational technologies and guided them on how to manage their teams through change. This is not our first rodeo…