Second Rodeo Information

This isn’t our first time around. That’s why we called it Second Rodeo. Born from the minds behind Demographica (Warren Moss) and Halo (Dean Oelschig) and led by Mike Stopforth (founder of Cerebra, acquired by WPP), Second Rodeo is a new kind of agency. We're not here to win awards. We’re here to win customers. Second Rodeo is a specialist, founder-led communications agency built for the space between brand-building and performance marketing – the messy middle where creative ambition meets commercial accountability. We put the brand back in performance, and the performance back in brand. Our clients get insight-led strategy, compelling content, attention-grabbing campaigns, and community engagement – all in service of one thing: getting your customers over the line. We don’t believe in “brand vs performance.” That’s a false choice. The brands that are winning right now? They know how to do both. Seamlessly. We exist to plug into your business fast, unlock momentum, and move the needle — whether you’re launching something new, trying to shift stock, or just need to make this quarter count. We work fast, play sharp, and stay focused. We’re not trying to be everything to everyone. We’re here for marketers who need to make things happen now. Second Rodeo is part of the Demo Group (Demographica, Halo, and now us), and we’re proud to build on a legacy of strategy, creativity, and impact. Got a brief that’s keeping you up at night? Good. That’s what we’re built for.