Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).
| Website | http://www.secondnaturebrandsus.com |
| Revenue | $31.4 million |
| Employees | 165 (131 on RocketReach) |
| Industry | Manufacturing |
| Keywords | Healthy Snacks, Healthy Treats, Natural Snacks, Natural Treats, Premium Snacks, Premium Treats, Better Snacks, Snack Food, Snack Maker, Gourmet Snacks, Food Manufacturing, Food Production, Ingredient Sourcing, Product Development, Innovative Food, New Snacks, Snack Innovation |
| Competitors | Herbal Life, GNC, Isagenix, Now Foods, Schwabe North America, Garden of Life, Vital Proteins, Optimum Nutrition, Nutraceutical Products Co, NutraBio Labs, Inc. +40 more (view full list) |
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The Second Nature Brands annual revenue was $31.4 million in 2026.
Samuel Talsma is the CFO of Second Nature Brands.
131 people are employed at Second Nature Brands.
Second Nature Brands is based in Detroit, Michigan.