Second Gen Media Information

Second Gen Media is a multicultural creative agency helping global brands connect with U.S. consumers through culturally fluent, creator-led content. We specialize in UGC strategy, creator sourcing, short-form production, and performance creative for brands reaching Asian-American, immigrant, and diaspora audiences — as well as international brands entering the U.S. market. From fintech and consumer apps to food, beverage, and lifestyle brands, we combine cultural insight with social-first creative built to drive attention, trust, and growth.