Second Foundation Information

We are operators, not observers. Second Foundation works with companies in their first 18 months, where most of what follows is decided. Over nine years we have worked alongside 845+ companies across 40+ industries and technologies, and logged 20,000+ hours of hands-on work on the problems that come first: Setting the team, finding the first customers, and raising the first capital. AI has made the building fast. Finding customers, hiring the first people, and raising capital take the same work they always did. Since 2023 we have worked alongside three cohorts building under these conditions, across software, hardware, life science, industry, climate, and consumer. The pattern we see most often is a team that builds faster than it learns. Speed on product does not buy you time with customers. That is the work we do. We put structure around the parts most teams improvise: How often the team decides, who they talk to before they build, when they hire, and what has to be in place before they raise. Our experience shows what it changes. Companies with structured mentoring survive 42% more often, raise DKK 4M in follow-on capital for every DKK 1M invested within three years, generate DKK 2.4M in revenue over the same period, and have more employees after one year. We bring the experience and the structure. The company makes the decisions. Second Foundation is the operational partner behind Innofounder, Innovation Fund Denmark's incubator programme. Innovation Fund Denmark has been our customer since 2017 and on contract since 2021. Better odds. From day one.