Search for the Perfect Taco Information

Level-up your culture and brand experience and your taco game. I'm Scott Porter — culture and brand experience strategist, entrepreneur ... and completely obsessed with tacos. I help legacy-minded CEOs and leaders leverage the power of culture, brand experience and human connection to thrive. For more than 20 years, I've eaten tens of thousands of tacos in a relentless worldwide search for the best. What I've discovered from the car wash taco truck in East LA to the alleys of Mexico City is that this taco journey is an unconventional master class in culture, brand experience and human connection.   Here's how you can transform your organization (AND find some insanely good tacos): TACOINCIDENCE VIDEO EPISODES —  Watch conversations over tacos with visionary leaders who share how they've built successful organizations with human experience at the hear of their brands' DNA. Season 2 coming soon! SPEAKING & CONSULTING When 80% of CEOs believe they are nailing the brand experience but only 8% of their customers agree, we have some work to do. Interested in inspiring your team and creating real human connection that propels you to thrive? TACO TOURS I'm always planning taco tours: Mexico City, your city, or an epic cross-country search for the perfect taco in America when he launches the book. Endless tacos. Amazing experiences. You in? LET'S TACO 'BOUT IT From the businesses I’ve run in the nursing home, luxury airline and gourmet food industries, I’ve implemented simple principles to create extraordinary experiences that have been the hallmark of our success. You and I have a tremendous opportunity to level-up our culture and brand experience to not only yield transformative results (140% more customer spend, 15% revenue increase, 20% cost reduction, 500% increase in loyalty) but effectively make the world a happier place one meaningful human connection at a time and creating a lasting legacy as a force for good. Let's connect! Over tacos, of course!