Search Engine PPC Information

Search Engine PPC is a B2B paid media agency helping SaaS companies turn paid search and paid social into qualified pipeline and closed revenue. Since 2004, we've worked with B2B tech companies ranging from startups to Fortune 500s. Google Ads and LinkedIn Ads are the core of most B2B programs, and we also manage campaigns on Microsoft Advertising (Bing), Meta, X (Twitter), Reddit, and ChatGPT. Our focus has always been the same: judge campaigns by what sales actually closes, not by clicks or cost per lead alone. That focus matters more than ever. Ad platforms now use AI to decide who sees your ads and how your budget is spent. Left alone, that automation chases the cheapest conversions, which in B2B often means leads that never become opportunities. We address this by connecting your CRM data to the ad platforms, so their AI learns from your qualified leads, opportunities, and closed deals instead of raw form fills. Then we watch closely to make sure automation is helping, not quietly hurting. What we do: • Paid search and paid social strategy, setup, and management • Expansion into emerging channels, including ads in AI assistants like ChatGPT • Offline conversion tracking and CRM integration with Salesforce, HubSpot, and Marketo • Optimization of AI-driven campaign types and bidding • Paid media audits to uncover wasted spend and missed opportunities • Landing page and conversion rate optimization • Closed-loop reporting from first click to closed revenue Recent results for a B2B SaaS client: • 5x more sales-qualified leads • 74% lower cost per acquisition • 57% lower cost per closed deal We work best with B2B tech companies that have longer sales cycles and a sales team that cares about lead quality as much as lead volume. Clients get hands-on, senior-level attention, not hand-offs to junior account managers. Want a second set of eyes on your paid media? Visit searchengineppc.com or send us a message to request a performance review.