Since 1999 Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates with offices in Europe and the United States.
The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.
“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO
Located in the heart of Derbyshire, Great British Car Journey is an award-winning visitor attraction celebrating over 100 years of British motoring history through nostalgia, storytelling and hands-on experiences.
Home to more than 150 iconic British cars, the museum takes visitors on an interactive journey through the rise and fall of Britain’s motor industry, showcasing the vehicles that shaped generations of family life. From beloved household classics to rare and fascinating models, every car has a story to tell.
Alongside the museum sits Drive Dad’s Car - our unique driving experience that gives visitors the chance to get behind the wheel of over 60 classic British cars on a private road route. Whether it’s reliving memories in a Mini, taking a Triumph for a spin, or finally driving a car once pinned to the bedroom wall, it’s a one-of-a-kind nostalgic experience.
But Great British Car Journey is more than a visitor attraction. We also offer a distinctive venue for corporate events, private hire and group experiences. Businesses can create bespoke event packages combining museum access, guided tours, catering, refreshments, branded experiences and classic car drives or passenger rides.
Our flexible on-site marquee, available during or outside normal opening hours, provides a memorable setting for workshops, networking events, training days, live talks, launches and private functions, with free parking and excellent transport links.
With family-friendly activities, junior driving experiences, special events, an on-site café and a truly unique atmosphere, Great British Car Journey offers something genuinely different - whether you’re visiting for leisure, gifting an unforgettable experience, or planning an event with impact.
A place where Britain’s motoring history comes to life - and where memories are made.
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