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Scott McCracken Location
Irving, TX, US
Scott McCracken Work
2017 -now Co-Founder @ Tony & Nola
2016 -2017 Vice President of Marketing @ Vacation Engine
2014 -2016 Marketing Director @
2012 -2014 Partner @ SMC Consulting
2010 -2012 Brand Manager - Team Lead @
2008 -2010 Account Director @ Alma Dd
2007 -2008 Group Account Director, Advertising @
2006 -2007 Account Director @
2005 -2006 Planning Director - Account Director @
1998 -2005 Account Supervisor - Director @
1996 -1998 Senior Account Executive @
1994 -1996 Account Supervisor @
Scott McCracken Education
The University of Dallas
Masters (Business Administration, Marketing)
2001-2003
Bachelors (Advertising)
1988-1993
Scott McCracken Skills
Direct Marketing
Brand Architecture
Marketing Communications
Online Advertising
Marketing Research
Brand Management
Brand Implementation
Brand Equity
Brand Developement
Strategic Planning
Marketing Strategy
New Business Development
Customer Insight
Brand Development
Integrated Marketing
Scott McCracken Summary
Scott McCracken, based in Irving, TX, US, is currently a Co-Founder at Tony & Nola. Scott McCracken brings experience from previous roles at Vacation Engine, Mymojo Limited, SMC Consulting and The Richards Group. Scott McCracken holds a 2001 - 2003 Masters in Business Administration, Marketing @ The University of Dallas. With a robust skill set that includes Direct Marketing, Brand Architecture, Marketing Communications, Online Advertising, Marketing Research and more.
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