2025 -
now Director of Financial Partnerships and Credit Programs @
2024 -
2025 Senior Director of Global Marketing @
2023 -
2024 Vice President of Marketing and Player Development | Green Valley Ranch @
2022 -
2023 Chief Marketing Officer @
2015 -
2020 Senior Vice President of Loyalty Marketing and Strategic Analysis @
2013 -
2015 Vice President - Strategic Analysis @
2012 -
2013 Vice President - Casino Marketing @
2008 -
2012 Director, VIP Marketing @
2004 -
2008 Director, National Casino Marketing @
2003 -
2004 Manager, National Casino Marketing @
2001 -
2003 Senior Analyst, National Casino Marketing @
1999 -
2001 Senior Analyst, Planning and Analysis @
Scott Lake Education
UNLV Lee Business School
Master of Business Administration - MBA (Finance, General)
2001
-
2003
University of Nevada-Las Vegas 1994
-
1998
Scott Lake Skills
Gaming Industry
Loyalty Marketing
Strategic Planning
Customer Experience
Database Marketing
Analytics
Marketing
Casino Marketing
Casino
Operations Management
E-commerce
Competitive Analysis
Segmentation
Program Management
Customer Relationship Management (CRM)
Casino Management
Marketing Strategy
Strategy
Integrated Marketing
Digital Marketing
Business Development
Forecasting
Sales Operations
Budgeting
Event Management
Brand Management
Direct Marketing
Salesforce.com
Leadership
Team Building
Negotiation
Team Leadership
Training
Marketing Analytics
Loyalty Programs
Hospitality
Hospitality Industry
Incentive Programs
MBA Finance
Technology
Digital Transformation
Marketing Operations
CRM & Digital Transformation
Revenue Optimization
Business Intelligence Strategies
Sales Incentive Programs
Customer-Centric Focus
PegaCRM & Salesforce
Event Marketing
VIP
Innovation
Salesforce.com Administrator
Air Charter Programs
International
Market Analysis
CRM
Salesforce.com Administration
Customer Service
Public Speaking
Analysis
E Commerce
Scott Lake Summary
Scott Lake, based in Las Vegas, NV, US, is currently a Director of Financial Partnerships and Credit Programs at PENN Entertainment, Inc. Scott Lake brings experience from previous roles at Light & Wonder, Station Casinos, Jamul Casino and Sands China. Scott Lake holds a 2001 - 2003 Master of Business Administration - MBA in Finance, General @ UNLV Lee Business School. With a robust skill set that includes Gaming Industry, Loyalty Marketing, Strategic Planning, Customer Experience, Database Marketing and more. Scott Lake has 2 emails on RocketReach.
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