Co-Founder and Managing Director @ Parametric Marketing (January 2003 - January 2013)
Director, Market Development @ Webcriteria (January 2001 - January 2003)
Strategic Business Consultant @ (January 2000 - January 2001)
Product Marketing Manager @ (January 1998 - January 2000)
Business Segment Manager @ (January 1997 - January 1998)
Product Manager @ (January 1996 - January 1997)
Sales Developer @ (January 1994 - January 1996)
Scott Laing Education
Carnegie Mellon University - Tepper School of Business
Master of Business Administration (Marketing, Finance)
1992-1994
University of Pennsylvania
Bachelor of Arts (History)
1984-1988
Scott Laing Skills
Product Management
Competitive Analysis
Strategy
Analytics
Program Management
Strategic Planning
Market Analysis
Lead Generation
Customer Insight
Marketing
Data Analysis
Leadership
Analysis
Channel
Market Research
Project Planning
Marketing Strategy
Segmentation
Business Strategy
Competitive Intelligence
Product Marketing
Business Development
Quantitative Research
Marketing Research
Advertising Research
Brand Equity
Focus Groups
Primary Research
Consumer Behaviour
Survey Design
Questionnaire Design
Ethnography
Market Intelligence
Business Insights
Positioning
Go-to-market Strategy
Consumer Insight
Online Moderation
Management
Online Research
Survey Research
Thought Leadership
Predictive Analytics
Multi-channel Marketing
Global Marketing
Brand Loyalty
Strategic Partnerships
Demand Generation
Concept Generation
Pricing Strategy
Scott Laing Summary
Scott Laing, based in Seattle, WA, US, is currently a Partner and Co-Founder at Deckchair Data. Scott Laing brings experience from previous roles at Orc International, Parametric Marketing and Webcriteria. Scott Laing holds a 1992 - 1994 Master of Business Administration in Marketing, Finance @ Carnegie Mellon University - Tepper School of Business. With a robust skill set that includes Product Management, Competitive Analysis, Strategy, Analytics, Program Management and more. Scott Laing has 2 emails and 1 mobile phone numbers on RocketReach.
Looking for a different Scott Laing?
Find contact details for 700 million professionals.