Director of Marketing @ (January 2020 - February 2023)
Founder and Principal Growth Consultant @ (February 2017 - January 2020)
Strategic Advisor to Legal Direct @ (September 2018 - December 2019)
Director, Marketing Operations @ (February 2014 - February 2017)
Managing Director of Lead Beacon - (a spin out entity of d50 Media) @ (July 2015 - January 2017)
Operations and Growth Consultant for CBC Settlement Funding @ (February 2011 - December 2014)
Manager of Marketing Operations @ (January 2011 - February 2014)
National Partnership Manager @ (September 2009 - March 2013)
Senior Quality Assurance Manager @ (June 2008 - September 2009)
Product Manager and Senior Product Manager @ (January 2004 - June 2008)
New Business Director @ C. Paul Luongo Company (August 2001 - December 2003)
Scott Lafferty Education
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA (Entrepreneurship/Entrepreneurial Studies)
2006-2010
University of Connecticut
BA (Communications)
1995-2000
Scott Lafferty Skills
Business Insights
Business-to-Business (B2B)
Presentations
Strategic Initiatives
Marketing Leadership
Marketing Metrics
Marketing Strategy
Lead Generation
Leading Change
CRM
Product Marketing
Marketing
Analytics
Integrated Marketing
Product Management
Sales
Analysis
Business Process Improvement
Public Relations
Customer Acquisition
P&L Responsibility
Program Management
Web Analytics
P&L Management
Entrepreneurship
Reporting & Analysis
Budgets
Business Planning
Data Migration
Strategy
Strategic Planning
Cognos
Salesforce.com
Tableau
Management
Cross-functional Team Leadership
Leadership
Marketing Operations
Legal Marketing
New Business Development
Operational Efficiency
Salesforce.com Administration
Direct Response
Enterprise Valuation
Innovation Development
Scott Lafferty Summary
Scott Lafferty, based in Boston, MA, US, is currently a Director, TruLaw Marketing Solutions at SimplyConvert. Scott Lafferty brings experience from previous roles at Avery's Little Army Inc., Marasco & Nesselbush, LLP and Compass Growth Partners. Scott Lafferty holds a 2006 - 2010 Master of Business Administration - MBA in Entrepreneurship/Entrepreneurial Studies @ Babson F.W. Olin Graduate School of Business. With a robust skill set that includes Business Insights, Business-to-Business (B2B), Presentations, Strategic Initiatives, Marketing Leadership and more. Scott Lafferty has 4 emails and 2 mobile phone numbers on RocketReach.
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